Capitalism at the Crossroads: The Unlimited Business by Stuart L. Hart
By Stuart L. Hart
Capitalism is certainly at a crossroads, dealing with overseas terrorism, around the world environmental switch, and an accelerating backlash opposed to globalization. businesses are at crossroads, too: discovering new innovations for ecocnomic progress is now more difficult. either units of difficulties are in detail associated. easy methods to establish sustainable items and applied sciences that may force new development whereas additionally assisting to resolve contemporary most vital social and environmental difficulties. Hart exhibits find out how to turn into actually indigenous to all markets — and keep away from the pitfalls of conventional 'greening' and 'sustainability' ideas. This booklet does not simply aspect find out how to a capitalism that's extra inclusive and extra welcome: it deals particular concepts to recharge innovation, progress, and profitability.
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Extra info for Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems
The book itself is divided into three parts. Part One, “Mapping the Terrain,” provides the background and context for the chapters that follow; it describes the global situation and establishes the business case for pursuing strategies that aim to solve social and environmental problems. It also outlines the challenges and opportunities that remain to be addressed, particularly those that involve the development of new, more sustainable technologies and the needs of the four billion people who have been largely bypassed thus far by globalization.
It will also entail the development of new “native” capabilities that enable a company to 22 CAPITALISM AT THE CROSSROADS develop fully contextualized solutions to real problems in ways that respect local culture and natural diversity. When combined with multinational corporation’s (MNC) ability to provide technical resources, investment, and global learning, native capability can enable companies to become truly embedded in the local context. 33 HLL requires all employees in India to spend six weeks living in rural villages, actively seeks local consumer insights and preferences as it develops new products, and sources raw materials almost exclusively from local producers.
The term for this is chronocentrism. Although each generation earnestly believes in its own significance, there is objective evidence that those of us alive today will witness the most important time in human history. We truly stand at a crossroads. From the dawn of our species some 2 million years ago until roughly 12,000 years ago, there were never more than some tens of millions of our brethren walking the planet at any one time. With the advent of agriculture and surplus food production, however, our species embarked on a path of population expansion that continues to this day.