Strategic Planning

Clausewitz talks business : an executive's guide to thinking by Norton Paley

Posted On March 23, 2017 at 3:54 pm by / Comments Off on Clausewitz talks business : an executive's guide to thinking by Norton Paley

By Norton Paley

Distilling the knowledge of Carl von Clausewitz's huge 1832 vintage On struggle, this booklet transposes Clausewitz's so much enduring thoughts on management and technique to aid ultra-modern executives and executives imagine like strategists. Tapping into the common classes of process, it uncovers strength strategies to a couple of the main obstinate aggressive difficulties and provides readers with an realizing that integrates Read more...

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Extra resources for Clausewitz talks business : an executive's guide to thinking like a strategist

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If the time arrives when further waiting would bring excessive disadvantages, then the benefit of the negative policy has been exhausted. Purpose and Means in Competitive Conflict 29 COMMENTARY Four examples describe various marketplace conditions where conflict exists, yet “waiting would bring excessive disadvantages”: Google, the Internet company, built a new computer operating system and attacked Microsoft in virtually all of its businesses. In response, Microsoft fought back rapidly by offering a free, Web-based version of its Office software.

Let us now examine the matter more closely. Confrontation is in the realm of danger; therefore, courage is the individual’s first requirement. Courage is of two kinds: first, courage in the face of personal danger and, second, courage to accept responsibility, either before the tribunal of some outside power or before the court of one’s own conscience. Only the first kind will be discussed here. Courage in the face of personal danger is also of two kinds. It may be indifference to danger, which could be due to the individual’s constitution, or to his holding life cheap, or to habit.

And through the element of chance, guesswork and luck come to play a great part in conflict. Now consider the subjective nature of conflict. That is, the means by which aggressive activity has to be fought will look more than ever like a gamble. The element in which conflict exists is menacing. The highest of all moral qualities in time of danger is certainly courage. Now courage is perfectly compatible with prudent calculations, but the two differ nonetheless and pertain to different psychological forces.

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