Creative Industries Switzerland: Facts Models Culture by Christoph Weckerle

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By Christoph Weckerle

Coverage makers in any respect degrees are studying the thought of artistic industries: the tune undefined, literature and publication marketplace, paintings marketplace, movie and tv industries, acting arts, layout, structure, advertisements, software program / desktop video games - from monetary and innovation techniques to schooling coverage and concrete improvement, the artistic industries are being defined as a version for achievement. in spite of the fact that, techniques for genuine, functional implementation stay obscure. This booklet presents a significantly wanted review of the suggestions and particular features of this zone. It analyzes the overseas discourse, provides up to date empirical-statistical Europe-wide analyses, derives versions and attracts conclusions for the present debate in Switzerland, and areas precise emphasis at the cutting edge capability of the inventive scene and its dynamics for the total artistic undefined.

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Nonetheless, there are some com- transferred from the "publishing" branch music industry, also called the music market, is the mon basic features. First, there is a large music sector, "recording" branch, so that the data suddenly show a consisting mainly of self-employed and freelance musi- major shift that, due to the official statistics' strict data cians, composers, performing artists, small businesses, protection laws, cannot always be plausibly justified. and so on. This creative scene is also combined with to semi-professional structures that extend to the area of THE MUSIC INDUSTRY FROM THE PERSPECTIVE OF THE active amateur musicmaking, rock, pop, and jazz.

6% added value of the creative industries could not have kept up with the trading volume of the in 2005 was an improvement over 2001. 0 Financial invtitut iuns Hcalthcarc Creative industries ---- Chemical industry and[he lik(" watch manufacturers and the like FIGURE 10_ ADDED VALUE OF THE SWISS CREATIVE INDUSTRIES IN COMPARISON (2004). Notes: Gross value-added of2004 prices, selection ofbranches according to NACE No. 65, No. 85, No. 23-24, No. 33. Creative industries calculation. Source: Production and VAT statistics 2004, SFSO; Creative Industries Research Unit I ZHdK: own calculation.

I. II. Creative scene Established small- and midsized creative industries enterprises CHART 6_ THREE-TIERED BUSINESS TYPOLOGY. lZl I"l III . Established large and vel)' large-sized creative industries enterprises Creative workers outside the creative industries To describe the different production and communication processes often follow business models in the creative industries, it is impor- standard structures. Contrary to the creative scene, sta- tant to observe that the divisions between the three bility, durability, or reliability are the main business PRODUCTION MECHANISMS types are not absolute; the transitions are fluid and, principles, and the complexity of solutions is largely according to the branch in question, elements of one kept under control.

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