Global Gold: Panning for Profits in Foreign Markets by Ruth Stanat
By Ruth Stanat
Worldwide GOLD Panning for earnings in overseas Markets within the quest for brand new purchasers and new revenues, mid-sized businesses in each are listening to the siren music of the worldwide industry. Too lots of them immediately leap...and fast drown. Now there is a means to guage, competently and punctiliously, the professionals and cons of going worldwide. the hot worldwide Gold is a pragmatic, step by step advisor for conscientiously and strategically making plans a world growth attempt. It explains how one can: ** ascertain if a services or products is de facto acceptable for overseas markets ** determine which international locations or areas provide the largest gains -- and get inside of info from neighborhood specialists ** degree the price of coming into a marketplace opposed to the power for major and sustained revenues RUTH STANAT (Fort Wayne, IN) used to be a senior strategic making plans and advertising government sooner than founding SIS overseas learn, which makes a speciality of aiding enterprises construct company intelligence networks. long ago few years, Ms. Stanat has traveled to greater than one hundred ten international locations to aid foreign businesses strengthen their neighborhood enterprise intelligence, industry examine, and international exchange. She is the writer of The clever company.
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These opportunities often enable small firms to leverage their research and development activities with European and Asian firms. What Are the Risks of Going Global? Clearly, the risks of going global entail the expenditure of the precious, and probably limited, resources (human and capital) of your firm. Aside from the risk of the loss of capital, many firms are concerned over the risk of having their ideas, products, and patents stolen or copied, with no legal recourse. This is a risk not only in foreign countries, but also in your Page 17 domestic country.
These countries have been known historically for their cheap labor pool. Typically, these countries are attractive to three types of investors or exporters: Manufacturers of products in mature and developing countries that seek lower manufacturing costs and intend to reexport their products throughout the region Developers of infrastructure projects Exporters of basic consumer goods that will meet the demand of young, growing populations The Phoenix Rises Abroad Phoenix Metal Fabricating rose from the ashes of a bankrupt firm and was born anew under the ownership of Harold Andersen, president and CEO.
More importantly, it segments the global markets into three categories, the "I," "We," and "They" economies which are driven by the cultural values of our worldwide regions. This chapter also asks and answers critical questions such as, Why Go Global? What Are the Risks of Going Global? Are You Ready to Be a Global Player? '' Chapter 2 outlines what it takes to be a successful player in the global markets. The chapter outlines numerous case studies of mid size firms that have successfully entered international markets.