Strategic Planning

Keiretsu Economy — New Economy?: Japan’s Multinational by Rainer Kensy (auth.)

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By Rainer Kensy (auth.)

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Additional info for Keiretsu Economy — New Economy?: Japan’s Multinational Enterprises from a Postmodern Perspective

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The Western world views postmodern concepts as a new instrument (new to them) with which to circumvent these limitations. Historically-speaking, Japan has always been good at developing circumvention methods and structures: Japan’s structure is what we, in the Western world, now refer to as ‘postmodern’. We aim to demonstrate this by using Japanese multinational enterprises as an example, since they, like practically no other institutions, link the past with the future. Their structures, strategies and the behavioural demands on those actively involved in them, represent an evolution spanning centuries.

Only the intellects of all employees can permit a company to live with the ups and downs and the requirements of the new environment. Yes, we will win and you will lose. 71 This post-Taylorist knowledge coupled with the specific Japanese know-how embodied in these enterprises needs to be analysed, fully documented, selectively adapted, adopted and implemented in other (read: Western) companies, although careful account of transcultural aspects should necessarily be taken, to ensure future survival in the face of changing frameworks especially in terms of the competitive environment and ever-changing consumer needs.

III SPECIAL FEATURES OF THE POSTMODERN DEBATE If we are to comprehend and operationalize the principal, contextual message conveyed by postmodernism, we must now define the individual points in concrete terms. For this we have selected to represent three eminent philosophers whose opinions in the debate on postmodernity are widely recognized: the German, J. Habermas, the American, R. -F. Lyotard. 53 Habermas, or the Existence of Postmodernity Habermas’ interpretation of the present As a supporter of modernism, Habermas has assumed, nolens volens, the role of the sparring partner of self-creating postmodernism in shaping the basic understanding of postmodernism.

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