Strategic Planning

Organizational behavior by John R Schermerhorn; Richard Osborn; James G Hunt

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By John R Schermerhorn; Richard Osborn; James G Hunt

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37 38 ■ Organizational Behavior HALO EFFECTS Halo effect occurs when one attribute of a person or situation is used to develop an overall impression of the person or situation. A halo effect occurs when one attribute of a person or situation is used to develop an overall impression of the individual or situation. Like stereotypes, these distortions are more likely to occur in the organization stage of perception. Halo effects are common in our everyday lives. When meeting a new person, for example, a pleasant smile can lead to a positive first impression of an overall “warm” and “honest” person.

Theoretical—Interest in the discovery of truth through reasoning and systematic thinking. • Economic—Interest in usefulness and practicality, including the accumulation of wealth. • Aesthetic—Interest in beauty, form, and artistic harmony. • Social—Interest in people and love as a human relationship. Terminal values reflect a person’s preferences concerning the “ends” to be achieved. Instrumental values reflect a person’s beliefs about the means for achieving desired ends. 9 Rokeach value survey.

15 shows some common kinds of distortions that can make the perceptual process inaccurate and affect the response. These are stereotypes and prototypes, halo effects, selective perception, projection, contrast effects, and self-fulfilling prophecy. STEREOTYPES OR PROTOTYPES Earlier, when discussing person schemas, we described stereotypes, or prototypes, as useful ways of combining information in order to deal with information overload. At the same time, we pointed out how stereotypes can cause inaccuracies in retrieving information, along with some further problems.

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