Robert Collier Letterbook by Robert Collier
By Robert Collier
A publication for the businessman who already understands the speculation of letter writing yet is seeking more advantageous methods of placing it into perform. It indicates winning methods of promoting all demeanour of goods via right advertisements.
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Then after a few of these, the first time a new and especially attractive boat is ready for its trial cruise, Mr. Prospect receives a special delivery letter or telegram somewhat along these lines: "New Asterbilt yacht ready for trial spin next Thursday, the 10th. Mr. Asterbilt is making up special party for a few pleasant hours on Sound and begs that you and Mrs. Prospect will honor him. Boat leaves Yacht Club dock at ten sharp. R. S. V. R" Does Mr. Prospect answer? And especially Mrs. Prospect!
R. S. V. R" Does Mr. Prospect answer? And especially Mrs. Prospect! I give you three guesses. And when they are safely aboard, along with a number of other "big business men and their wives—mostly prospects like themselves—are things made comfortable for them? I'll say they are! It is perfect luxury afloat. Nothing so gross as a salesman ever approaches them on a trip like that. True, they are shown over the boat by officials of the company. And every point of interest is called to their attention, even as with the automobile salesman.
Don't you see how much easier that is? Nothing to worry about, no decision to make—just take a look at the coat when it comes. If it fits nicely and you like it, wear it down town and compare it for value with coats in the stores there. After all, there is nothing final about it. If you change your mind, you can easily send it back. But when the coat comes, what happens! You may be away, or the weather is warm, so you do not wear it. And it lies around the house for a week or two. Then along comes a bill.