So What?: How to Communicate What Really Matters to Your by Mark Magnacca
By Mark Magnacca
SO WHAT? the right way to speak What particularly concerns for your viewers MARK MAGNACCA Supercharge Your luck by means of Answering the single query that everybody Cares approximately: solution the “So What?” query quick, succinctly, convincingly–every time! functional ideas, examples, and workouts confirmed with millions of profitable salespeople. instantly from Mark Magnacca, one of many world’s top revenues experts. For your whole own interactions–in company and in existence! It’s difficult, yet true–the humans you’re attempting to speak with, promote to, or persuade don’t quite care approximately you. Nor do they care what you’re delivering them–until they comprehend precisely how it’ll profit them. if you happen to realize that one not easy, chilly fact–and you recognize what to do approximately it–you’ll earn more money, in attaining better luck, or even have extra enjoyable! during this booklet, world-renowned revenues advisor Mark Magnacca indicates you ways to respond to the “So What?” query brilliantly, each time–no subject who’s asking it or what you’re attempting to in attaining. This ebook will rework how you speak: You’ll use it each day to get what you want–in company and in lifestyles! concerning the Author x Foreword xi bankruptcy 1 What you must understand in 850 Words 2 bankruptcy 2 Change Your considering, switch Your Life eight bankruptcy three How I realized to imagine This Way–You Can, Too! 14 bankruptcy four Your global View–Making the Invisible Visible 26 bankruptcy five What’s in It for Them? 36 bankruptcy 6 Who you usually desired to Be–Yourself fifty two bankruptcy 7 Winging It as opposed to Orchestration seventy two bankruptcy eight Getting Your viewers Engaged 86 bankruptcy nine Tie a String round Your Finger 104 bankruptcy 10 Getting from the place you're to the place you need to Be one hundred twenty So What? a last Word 128 Glossary 134 Acknowledgments 140 Index one hundred forty four
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I will never forget walking to the beach the ﬁrst time I put them on. The same New England beach that I had been to just the day before all of a sudden looked like one in the Caribbean. The typically dark blue/green water of Cape Cod Bay suddenly shimmered with turquoise and light blue. I could even see the different colors as the water changed in depth! When I removed my glasses, all those beautiful images disappeared. What does this have to do with you? It’s simple. The So What Filter—much like the ﬁlter contained in my polarized lenses—changes your world view and enables you to see information in a new way.
For what reason are you giving the presentation? ▶ So What? Why is this important to my audience? ▶ Now What? What do you want to have happen as a result of your presentation? 3. After you write a memo, prepare a speech, or create a PowerPoint presentation, use a highlighter and strike out everything that does not clarify to your audience what’s in it for them. 35 36 S O W H AT ? ” —BEN FRANKLIN chapter 5 W h at ’ s i n I t f o r Th e m ? W H AT ’ S I N I T F O R T H E M ? Released in 1968, the groundbreaking movie 2001: A Space Odyssey showed us what life would be like in the twenty-ﬁrst century.
Presenting information in this format is radically different from both what he had done in the past and what his audience was anticipating. ) Mike emailed me a few weeks later. He said after delivering this presentation at a major brokerage ﬁrm, he recognized something had changed for the better. Not only had 35 of the 50 audience members requested a one-on-one meeting with him (before, he would have considered three or four a major win), but the manager of this ofﬁce, who Mike had never been able to see before, asked him to stop by his ofﬁce before he left for the day.