The Death of Fashion. The Passage Rite of Fashion in the by Harald Gründl, EOOS
By Harald Gründl, EOOS
When, for a number of weeks every year, Western style sufferers develop into red-hot with pleasure looking ahead to the style revenues to occur, they're unconsciously following an historical sacrificial ritual. simply as in historic Greece, the God of Fertility needed to be killed in the course of the Dionysia to be able to be resurrected, the season s style has at the present time to be symbolically sacrificed to ensure that the store home windows to be choked with whatever new. Harald Gruendl, who with EOOS designs procuring temples for resembling Armani and Adidas, the following observes the loss of life and resurrection of favor within the store home windows of Paris, London, manhattan, Hamburg and Vienna at revenues time. In his ebook he exhibits why archaic scenes of darkness, nakedness and chaos in short dominate the purchasing streets of the style metropolises, and why humans purchase (and have to).
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Additional resources for The Death of Fashion. The Passage Rite of Fashion in the Show Window
The storefront on account of its special use, divided the façades of houses in the commercial zone from the street up to the ﬁrst ﬂoor, while the rest of the building was in keeping with the intentions of the building’s architect. Commercial interests of house owners also helped in rebuilding our shopping streets as we know them today. 135 The impact of a storefront depends to a high degree on the architectural solution of the store, its entrance and the show window, and only in a second stage is its impact dependent on the window’s decoration.
Because he was used to the materialisations of symbols, and we assume that he had ﬁrst had the opportunity to take in the beauty of the shopping streets, it was possible for him to intuitively understand that a rite that is expressed in a special decoration of our shopping streets is being performed. And this although he has a different cultural reference system than the art critic. Sigmund Freud presented to us both the savage and the neurotic. 149 This is of particular importance when fulﬁlling the purpose of the ritual symbol in order to separate, for example, different cultures.
In the case of the show window, this means a dramatisation of goods with the purpose of drawing customers into the shop. Architecture had to sacriﬁce the entrance areas of the houses in major streets in favour of the demand for huge and impressive storefronts. The storefront on account of its special use, divided the façades of houses in the commercial zone from the street up to the ﬁrst ﬂoor, while the rest of the building was in keeping with the intentions of the building’s architect. Commercial interests of house owners also helped in rebuilding our shopping streets as we know them today.