Webster's New World Letter Writing Handbook by Robert Bly
By Robert Bly
Professional information and three hundred pattern letters make enterprise and private correspondence a snap.When attempting to shut a sale, resolution a grievance, or supply thank you, a well-crafted letter could make all of the distinction. filled with sensible recommendation and three hundred easy-to-adapt pattern letters, this all-purpose consultant indicates readers tips to write letters that get effects -at paintings and at home.Covering the nuts-and-bolts of letter writing in addition to the secrets and techniques of high-impact prose, the publication can provide confirmed recipes for fascinating introductions, persuasive arguments, memorable words, and shutting clinchers. better of all, it bargains counsel on enterprise and private letters for each situation, from activity searching, promoting, fundraising, and asking favors to giving a reprimand, responding to feedback, expressing sympathy, and declining gracefully. it is the in simple terms reference an individual will ever have to write the right letter, regardless of the get together.
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People who want to learn who are not afraid to ask questions. I am one of those people — one of the people you should have on your staff. Let me prove it. Start by reading my résumé. It shows I can take any challenge and succeed. What better way to hold people’s interest than to promise to solve their problems? Here’s an example of a two-paragraph (two-line) hook from a successful fundraising letter: Some day, you may need the Red Cross. But right now, the Red Cross needs you. A principal rule of persuasive writing is: Remember that the reader isn’t interested in you.
DESIRE Get attention. Hook the reader’s interest. Then create the desire to buy what you’re selling, or do what you are asking. This is the step where many businesspeople falter. Their corporate backgrounds condition them to write business letters in “corporatese,” so they fill paragraphs with pompous phrases, jargon, clichés, and windy sentences. Here’s a real-life example from a major investment firm: All of the bonds in the above described account having been heretofore disposed of, we are this day terminating same.
Let’s look at four basic options for letter tone — forceful, passive, personal, and impersonal — including how and when to use each. FORCEFUL TONE Forceful tone is used when addressing subordinates or others who, basically, have to do what you tell them to do. You are not asking them; you are ordering them in no uncertain terms — which you can do, because you have the power. This does not, however, give you license to be cavalier or crude. Indeed, the real skill is in getting people to follow your commands without harboring ill will toward you.